by Rushali 
If we go by google search trends then cryptocurrency is in demand again.
“Buy crypto” searches on Google surged to all-time highs in January, far exceeding the previous peak of early 2018, according to cryptocurrency analytics company The Tie.
The keyword received a perfect Google Trends score of 100, which indicates maximum relative interest.
Etereum had also scored the perfect 100 but then fell back to 65. BTC also surged but didn’t cross the levels of the 2017 bull market high.
Treyce Dahlem, the research analyst at The Tie, has said “Relative search interest for popular crypto terms is at an all-time high on Google Trends.”
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He continued;
“Whether this is due to the recent price rallies that we’ve seen, speculative traders from Reddit looking to leave their mark on more assets, or even a macro shift in the way investors are searching for a hedge against inflation, one thing is clear: There is a rapidly growing interest in crypto and new investors are looking for the best way to get into the ecosystem.”
This search trend is matching the growing retail interest in both Ethereum and altcoins. ETH’s price has touched a new ATH of $1500 and doubled since the start of the year.
The overall cryptocurrency market in January reached $1 trillion for the first time. Earlier it was supported by BTC only, but now altcoins have supported the trillion-dollar valuation with greater intensity over the past month. In the process, Bitcoin’s dominance rate has fallen to 62% from a high of 72% in early January.
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This google trend shows the growing interest of people in the crypto industry. It is supported by the equal bullish rally of the cryptocurrencies.
The Tie also said that social media engagement surrounding crypto has also skyrocketed. On Twitter, aggregate tweet volumes devoted to cryptocurrency reached 3.3 million in January, up from 1.3 million in September 2020. January’s aggregate tweet volume was 181% higher than a year earlier.
