by Rushali 
This pandemic has raised many problems in the business world, and one of those problems was trading conditions for businesses, that given the global trade an immeasurable loss. But there was a company that says that blockchain technology had helped many companies to overcome from these problems. It allows the enterprises to modernize and digitize their supply chains.
Now the consumers are more aware, they wanted to know more about the products they are buying, want to know that the companies are environmentally sustainable or not. During this whole Covid 19 time, Gochain entered into a series of high-profile partnerships that enabled manufacturers to put traceability at the front and center of their offering.
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In May 2020, Gochain public blockchain protocol alongside its GoTrace supply chain management platform started being used by Two Hands. At first, shipments of Southern Rock Lobster were traced as they made their way from Australia to China to be served at a wedding banquet in Shanghai.
Each individual lobster was given a tamperproof smart tag that allowed it to be traced every step of the way — and chefs were given the opportunity to select products based on the region, harvester, and price.
This blockchain-powered traceability platform can help consumers to built trust in fresh foods. Using this technology can help businesses, as they can charge for the food according to their origins and that can be traced through this technology.
GoChain’s CEO, Henry Ines, has said “2020 was an incredibly challenging year with the resiliency of businesses and supply chains tested. As the pandemic continues into the new year, businesses are responding to this new reality with technology-driven solutions.
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“GoChain is proud to support these leading enterprises with blockchain-based applications that enable real-time traceability and auditability of supply chains. We anticipate the demand for such solutions will continue to rise as businesses respond to evolving consumer preferences and regulations globally.”
On October 2020, Pronatura Noroeste started a 12-month pilot project with GoChain to embrace its blockchain-based track-and-trace system.
Pronatura Noroeste’s executive director Dr. Gustavo D. Danemann explained: “Traceability tools will help to tell the story that comes with every seafood product, giving markets the opportunity to provide clear incentives for better fishing practices.”
This company’s technology is not only used for food but other things also. In December, the global energy company Enviva announced that its pilot of the blockchain platform was a success, with more than 1,000 loads of biomass successfully recorded “on-chain” as they made their journey from the forest to the production plant. They said that they chose Gochain for their eco-friendly technique.
The University of Penn State has also collaborated with GoChain to perform in-depth research about how blockchains can enhance supply chains furtherGoChain.
As associate professor Aydin Alptekinoglu explained: “People want to know where things come from, how they were made. They don’t want, for example, child labor being used in the making of their T-shirts.”
Gochain in a collaboration with Gentag has proposed the use of blockchain technology along with a hybrid Near Field Communication and optical scanning solution to track, trace and authenticate COVID-19 tests and PPE at every step of the process.
The Covid 19 had changed the whole process of business but the Gochain founders believe that their technology is the future.
